Citrus

Citrus derives their brand name from the landmark Howey Case in the Supreme Court in 1946. The Howey Company had a rebellious mindset and thought different about who can invest and what investing means. Citrus does too.

Citrus believes that anyone can be an investor and that the best investments are made in great minds and great missions, rather than just numbers and trends. We built a logo and color palette that reflect the narrative of the brand and its vision.